Privacy Policy

Last updated: 2/4/2026

This Privacy Policy describes how ALPS W&S OPCO LLC, DBA Alps Beverages (“we,” “us,” or “our”) collects, uses, and protects information when you visit our website (the “Site”).

1. Information We Collect

We do not intentionally collect personally identifiable information (“Personal Information”) from visitors beyond what is automatically collected by our website hosting provider, Wix.com, as part of its standard services.

When you visit this Site, Wix may automatically collect certain information, including:

Internet Protocol (IP) address
Browser type, device type, and operating system
Pages visited, time spent on the Site, and navigation data
Referring URLs
Approximate geographic location (e.g., country or region)

This information is generally aggregated and used for website functionality, analytics, performance monitoring, and security.

2. How Information is Collected

This Site is hosted on Wix.com, which provides the online platform used to operate our business website. Wix may use cookies, web beacons, log files, or similar technologies to collect information as part of its standard hosting, analytics, and security services.

We do not implement additional tracking technologies, advertising pixels, or third-party analytics tools beyond those provided by Wix out of the box.

3. How We Use Information

Information collected through the Site is used solely to:

Operate and maintain the Site
Improve website performance and user experience
Monitor traffic and usage trends
Maintain security and prevent fraud or abuse

We do not sell, rent, or commercially exploit visitor information.

4. Cookies and Tracking Technologies

Wix uses cookies and similar technologies that are necessary for:

Core website functionality
Security and fraud prevention
Performance measurement and analytics

You may control or disable cookies through your browser settings. Please note that disabling cookies may affect how the Site functions.

5. Third-Party Service Providers

This Site relies on Wix.com Ltd. as a third-party service provider for hosting and infrastructure. Wix may process and store data on servers located in various countries, including outside your country of residence.

For details on Wix’s data practices, please review their Privacy Policy:
https://www.wix.com/about/privacy

6. Data Security

We rely on Wix’s built-in security measures, including secure servers, firewalls, and access controls, to protect visitor information. While no online transmission or storage system can be guaranteed 100% secure, reasonable safeguards are in place to protect data.

7. GDPR Privacy Rights (EEA & UK Residents)

If you are located in the European Economic Area (EEA) or the United Kingdom, you have rights under the General Data Protection Regulation (GDPR), including the right to:

Access the personal data collected about you
Request correction or deletion of your data
Object to or restrict certain data processing
Request data portability

Because we do not directly collect or store personal data from this website, most GDPR-related requests should be directed to Wix, which acts as the data processor for information collected through this Site.

8. CCPA / CPRA Privacy Rights (California Residents)

Under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), California residents have the right to:

Know what personal information is collected
Request access to or deletion of personal information
Opt out of the sale or sharing of personal information

We do not sell or share personal information as defined by the CCPA/CPRA. Any personal data collected through this Site is handled by Wix as part of its standard services.

Requests related to data collected by Wix should be submitted directly to Wix.

9. Children's Information

This Site is intended for a general business audience and is not directed to children under the age of 13. We do not knowingly collect personal information from children.

10. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our business practices or legal requirements. Updates will be posted on this page with a revised “Last updated” date.

11. Contact Information

If you have questions about this Privacy Policy or our data practices, you may contact via email at “info [at] alpsbeverages [dot] com” or via mail at 381 Park Ave S. Suite 721, New York, NY 10016.